After working in the print advertising business for several years, I joined a magazine called The Industry Standard in 1997. It was the first technology publication focused entirely on how the web would affect business, and it hooked me permanently on the digital world.
I later worked at MyPoints, an online loyalty program and became Director of Audience Development for Insidehighered.com, a startup in higher education. Then I joined Penton Media in New York as Digital Director of a large group of websites, app and data businesses. Along the way I launched my own business doing student recruitment marketing for colleges and universities.
At Penton I wrote business and tech plans for new websites, data subscription businesses, trade show websites, forums, mobile apps, marketplaces and other initiatives. I’ve always been deeply involved in developing the best content to make a website work. But I like to base any site design on a solid business analysis of what competitors are doing, and on a technical analysis of what the client really needs.