– Skills –
– Life Outside Digital –
I tell clients’ stories in ways that attract and engage their target customers. A background in marketing and audience development gives me unique insight into how to style articles and blog posts to reach your business or consumer demographic.
I learned many years ago that people pay attention to quality articles and posts written in a convincing editorial style, whether they’re sponsored or not. Today, the right content can give people a positive association with your brand that’s hard to get from advertising.
One key is identifying what keeps your customers up and night, and addressing it directly. The other is understanding that tech developers, business managers, hospital directors, college students and young mothers all need to be addressed in different ways.
My Background Includes:
FREELANCE CONTENT MARKETING WRITER
12 years’ experience writing articles and posts in a credible editorial style to promote brands in B2B and B2C categories. Skilled at tailoring content to match client’s voice and using SEO to maximize exposure.
DIGITAL DIRECTOR, PENTON
Digital product strategist for division with $8 million annual revenue from web, mobile and data products.
DIRECTOR OF AUDIENCE DEVELOPMENT, INSIDEHIGHERED.com
Built #1 audience in higher education for a venture funded startup via paid and organic marketing.
MEDICAL NEWS EDITOR, HARCOURT BRACE
Wrote, edited and managed staff assignments on Modern Medicine and other titles.
OWNER, RP DIGITAL
Operator of 10+ affiliate websites in higher education, jewelry, travel and technology categories. Built sites and wrote over 350 pages of content.