BYOD or “bring your own device” policies have become widespread in U.S. hospitals. According to a recent Spok survey, 71% of healthcare facilities nationwide now allow doctors and other caregivers…
How to Manage the BYOD Tidal Wave of Medical Images
“Medical image management” was once defined as the radiology and cardiology departments saving images onto CDs and USB drives or simply printing and stuffing them into file cabinets. But that…
The Perfect Approach to a Thought Leadership Campaign
“Thought leadership” is an overused phrase, but it remains a very valuable goal. A content marketing campaign is often a better – and less expensive – tool to achieve it…
Predictive Analytics Investments Poised To Rise at U.S. Hospitals
If you’re struggling to find ways to benefit from the massive data being collected on patients and devices at your hospital, you’re not alone. Healthcare leaders have often felt unsure…
Next Generation Online Symptom Checkers Know Exactly What Ails You
Feeling worried about that blotch on your neck or that odd pain in your side? If you’re like most Americans, you’ll start scouring the web to try and determine if…
Boutique Law Firms Suddenly Get Smart About Web Marketing
When it comes to online marketing, boutique law firms are learning to capitalize on some unique advantages they have over larger firms. Up to now, firms have tended to fall…
Website Content Marketing: How Smaller Law Firms Can Win
Attorneys who are building or updating a website often spend a great deal of time focusing on the graphic layout – which is important -- but fail to create content…